Director, Go To Market Strategy, APAC

Responsibilities

Market Strategy & Go To Market Planning

• Develop and support the regional go-to-market strategy for the APAC region (India & SEA)
• Deeply understand the overall business and opportunity landscape of each territory and balance focus, resources, and investment across different countries to maximize the overall ROI of the region.
• Evaluate and/or define priority audiences, entry models (e.g., partnerships vs. direct), and commercial pathways.
• Use data-driven insights and regional leverages (e.g. local commercial holidays or local nuances) to optimize campaigns and identify areas for incremental growth.
• Test and plan top of funnel media investments in partnership with the Paid Media and Regional teams to deliver on growth goals.
• Map customer journeys and identify key areas of improvement and devise short-term and long-term strategic options to leverage.
• Provide local input to Product and Content, and Curation decisions to drive market growth.
• Manage local Partnerships from a GTM and Marketing perspective as needed.
• Support cross-functional go-to-market and key initiatives such as distribution partnerships, O&O marketing activations, and regional strategic deals with telcos, retailers, and payment partners.

• Leverage regionalization strategies from the Strategy & Planning team, and coordinate cross-functionally to drive growth or launch Crunchyroll s initiatives at the territory level in harmony with content, product, marketing and partnership launches.
• Track key KPIs and report on regional growth, performance, and GTM impact.
• Lead and/or support agenda creation and organization of Regional Growth summits for the APAC region.
• Identify growth opportunities and make a business case for incremental investments to support them, collaborating with cross-functional teams for execution.

• 12+ years of professional experience, including top-tier management consulting or strategy roles; experience in OTT, a global or international organization in the entertainment industry, or consumer tech is a plus.
• Deep understanding of the APAC entertainment and media landscape(s), with knowledge of all or most APAC markets, including India, highly preferred.
• An ability to navigate priority shifts and ambiguities while working across multiple concurrent projects.
• Knowledge of how to translate business vision into strategies and tactics, building market strategies or regional expansions.
• Demonstrated success in executing go-to-market initiatives in high-growth environments.
• Excellent analytical, strategic, business case presentation and problem-solving skills, e.g. financial modeling, pitch decks, and business and strategy plan development.
• Prior success in working in a distributed team environment with peers and partners in multiple time zones with various cultures and backgrounds.
• Fluency in English and local language of the region.
• Passion for anime, entertainment, or youth culture.