Director - Ecommerce Marketing

Director - Ecommerce Marketing

This role is ideal for someone who has hands-on experience across paid media, SEO, email marketing, content, and CRO — and is ready to lead these functions with confidence.

What Makes This Role Valuable

·      You’ll play a key role in shaping how Kensium delivers marketing across B2B and B2C commerce.

·      You’ll bring structure, clarity, and consistency to fast-growing teams.

·      You’ll work closely with leadership to operationalize strategy and strengthen delivery.

·      You’ll have the opportunity to influence processes, elevate talent, and drive measurable impact across multiple channels.

Key Responsibilities

1. Lead the eCommerce Marketing Pods

·      Directly manage SEO, Paid Media, Email Marketing, Content, and CRO teams.

·      Own weekly planning, delivery reviews, campaign oversight, and performance governance.

·      Improve quality of insights, reporting, campaign performance, and technical execution.

·      Build and maintain SOPs, playbooks, frameworks, and internal workflows for consistent delivery.

2. Hands-On Execution Leadership

·      Guide teams on channel strategy across Google, Meta, LinkedIn, YouTube, programmatic, and more.

·      Deeply understand SEO (including AI SEO trends & algorithm shifts) and guide technical & on-page work.

·      Provide direction on email automation, lifecycle marketing, segmentation, and platforms like Klaviyo.

·      Oversee content quality, user journey alignment, and search-driven content strategy.

·      Support CRO initiatives across implementation projects and post-launch optimization cycles.

3. Client-Facing Leadership

·      Act as the primary marketing lead on key accounts.

·      Conduct performance deep-dives, roadmap discussions, and quarterly business reviews.

·      Build trust through clarity, communication, and strong command of eCommerce marketing.

4. Process, Quality & Operational Governance

·      Standardize delivery processes across all marketing pods.

·      Improve efficiency, reduce delivery friction, and ensure clear ownership and accountability.

·      Define metrics of success and enforce quality standards for reporting, audits, insights, and execution.

5. Cross-Functional Collaboration

·      Partner with Implementation, PMO, Creative, and relevant departments to ensure cohesive client experience.

·      Align marketing plans with broader commerce strategy and platform expectations.

Required Experience & Skills

Experience

5–10+ years

·      Prior experience leading multidisciplinary marketing teams (SEO, Paid, Content, Email).

both B2C and B2B commerce funnels

·      Experience working in agency environments and managing multiple client accounts.

Channel Expertise

Paid Media:

SEO:

Email Marketing:

Content Marketing:

CRO:

Personality Fit

·      Strong ownership mindset

·      High autonomy — can take direction and execute without micromanagement.

·      High EQ with strong communication and client-handling capabilities.

·      Structured, analytical, and able to simplify complexity for teams and clients.

Leadership Skills

·      Able to coach SEO/Paid/Content teams and elevate their strategic thinking.

·      Strong project governance mindset.

·      Ability to run a disciplined delivery engine and set standards for quality