Director - Ads Supply & Strategy

7 years

0 Lacs

Kharagpur-I, West Bengal, India

Posted:2 weeks ago| Platform: Linkedin logo

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Skills Required

ads strategy vision inventory marketing strategies development prioritization collaboration management engineering training drive optimization tracking reporting leadership data targeting measurement communication presentation

Work Mode

On-site

Job Type

Full Time

Job Description

The Opportunity: We are seeking a highly strategic and results-oriented Leader for our Supply & Strategy team within the Ads organization. This critical role will be instrumental in shaping our long-term advertising vision, driving innovation, and ensuring the robust availability and utilization of our ad inventory. You will lead a talented team, collaborating across product, sales, and marketing to deliver industry-leading ad solutions.  Key Responsibilities Long-Term Strategic Identification: Proactively identify and define long-term "white spaces" and untapped opportunities within the advertising landscape, translating these insights into actionable strategies for platform growth and differentiation. Industry-First Solution Development: Continuously track industry trends, competitor activities, and emerging technologies to conceptualize and champion the creation of industry-first advertising solutions that push the boundaries of ad innovation. Product Prioritization & Collaboration: Partner closely with product management and engineering teams to prioritize the development of breakthrough ad products and features, ensuring alignment with strategic goals and market needs. Provide critical market and advertiser insights to inform the product roadmap. 0-1 Go-to-Market (GTM): Lead the end-to-end 0-1 Go-to-Market strategy and execution for new ad products and solutions. This includes developing compelling narratives, collateral, and training materials to drive awareness, understanding, and rapid adoption among internal stakeholders (sales, account management) and external advertisers. Ad Supply & Inventory Management: Own the overall strategy and execution for ad supply and inventory availability, utilization, and optimization on the platform. Implement robust tracking and reporting mechanisms to ensure healthy inventory levels and maximize revenue potential. Team Leadership & Development: Recruit, mentor, and develop a high-performing team of supply and strategy professionals. Foster a culture of innovation, collaboration, and continuous improvement. Stakeholder Management: Build and maintain strong relationships with key internal stakeholders (Product, Engineering, Sales, Marketing, Data Science) and external partners, effectively communicating strategy, progress, and needs. Qualifications MBA degree with atleast 7+ years of overall experience 5+ years of experience in digital advertising, with a strong focus on ad products, building and managing marketplace Ads solutions 5+ years of experience in a leadership role, managing and developing a team. Deep understanding of the ad tech ecosystem, ad formats, targeting, and measurement. Strong analytical skills with the ability to translate complex data into actionable insights and strategic recommendations. Exceptional communication, presentation, and interpersonal skills, with the ability to influence and persuade at all levels. Demonstrated ability to thrive in a fast-paced, ambiguous, and rapidly evolving environment. Show more Show less

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Swiggy
Swiggy

Food Delivery / E-commerce

Bangalore

5000+ Employees

1208 Jobs

    Key People

  • Sriharsha Majety

    Co-Founder & CEO
  • Nandan Reddy

    Co-Founder & CTO

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