Digital Vertical Head- Integrated Marketing Agency

We are seeking a visionary and results-driven Digital Vertical Head to lead and expand our digital services within an Integrated Marketing Agency. This strategic role involves developing and executing our go-to-market plan, driving new business acquisition, and building a high-performing digital team. You will be responsible for achieving ambitious targets, leveraging market intelligence, and ensuring excellence in both customer acquisition and service delivery.

Key Responsibilities:

• Go-to-Market Strategy & Execution:

  Develop and drive our comprehensive go-to-market plan for Digital services, coordinating the pace of execution to ensure timely and effective market penetration.

• New Business Acquisition:

  Achieve target levels of new business by identifying and actively seeking new prospects, analyzing potential opportunities, and creating and overseeing strategic sales tactics.

• Marketing Proposition Development:

  Lead the development of compelling marketing propositions that clearly articulate the value and unique selling points of our digital services.

• Performance Reporting:

  Regularly report performance against plan and budget to the Senior Management Team, providing insightful analysis and strategic recommendations.

• Market Intelligence & Feedback:

  Manage the market excellence/intelligence process, which includes gathering crucial market and customer information and providing feedback on future trends to support sales campaigns.

• Quality Control & Service Delivery:

  Ensure rigorous quality control of all activities related to customer acquisition and service delivery, working in close coordination with the operations/delivery team.

• Team Leadership & Development:

  Recruit, coach, control, manage, and evaluate the performance of the Digital team, fostering a high-performing and collaborative environment.

• Performance Monitoring Systems:

  Establish and monitor robust performance reporting systems to track key metrics and ensure accountability across the digital vertical.

• Continuous Improvement:

  Review and assess the implementation of the sales and marketing plan, actively contributing to continuous improvement initiatives to optimize strategies and processes.

Required Skills/Experience:

• Strong exposure to selling creative technology services, preferably in advertising, marketing communication, media, and entertainment domains.
• Proven, hands-on experience in successfully managing and motivating large teams.
• Relationship-oriented with strong account management skills.
• Passionate with a willingness to take full responsibility for the given role.
• Strong organizational, time management, negotiation, and communication skills.
• Proficiency in concept/solutions selling.
• Sales-driven, committed, entrepreneurial, collaborative, relationship-driven, inventive, and reliable.
• Proactive approach to identifying and pursuing opportunities.