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Digital Marketing Executive

Digital Marketing Executive

2 - 3 years

|

2 - 4 Lacs

pune maharashtra india

Posted:5 hours ago| Platform: Foundit logo

Apply

Skills Required

sales campaign content creation analytics reporting website management

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities:

Strategy and planning:
Assist in formulating and executing digital marketing strategies across various channels to build customer connections and increase brand awareness.
Campaign management:
Develop, launch, and manage online advertising campaigns through platforms like Google Ads and social media.
Social media management:
Plan and monitor the company's social media presence, including creating content calendars and identifying trends.
Content creation and optimization:
Create and update website content, draft promotional emails, and optimize content for search engines (SEO).
Analytics and reporting:
Track, analyze, and report on the performance of digital marketing efforts using tools like Google Analytics to provide insights and improve future campaigns.
Website management:
Maintain and update the company website, ensuring content is relevant and user experience is optimized.
Market research:
Conduct market research to understand consumer behavior and identify new opportunities and trends.
Collaboration:
Work with internal teams (like design and IT) and external partners to ensure marketing efforts align with business objectives.
Budget management:
Manage the allocation and expenditure for various digital marketing campaigns to ensure they stay within budget.

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