Digital Media Planning

Job Description

Key Responsibilities Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads Conceptualize and produce holistic communication strategies, related to the clients' campaign KPI Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand’s online assets Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results Negotiate with media publishers Lead role in training and managing team members in digital media Collaborating with all departments in the agency To be the primary point person on key accounts In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions Profile Requirements 6-7 years of relevant work experience Post Graduate Degree/ Diploma in Advertising/Marketing/Communication Solid understanding of marketing and media planning principles Experience using technology to connect with key target audience segment Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore Preferred Skills Excellent research and analytical thinking skills Excellent verbal and writing skills Resourceful problem solver Team player, and ability to work under pressure Experience in performance and programmatic media planning would be an advantage Show more Show less