Digital Media Planning

Job Responsibilities:

• Suggest ways to maximise returns on advertising and promotional activities across different digitalmedia channels
• Possess in-depth experience inmedia campaignplanning & data analysis
• Gather and organize information to help with decision-making regardingmedia placement, campaign length, featured products and services, technical details etc.
• Ensure that a clients needs are being met and concerns are addressed
• Should be ready to answer questions, explain strategy and provide status updates.
• Should stay up to date with new advances in search, social & display advertising and the competitive landscape
• To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign.
• Armed with this critical analysis, execute strategies for using certainmedia effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
• Strategize the most effective campaigns employing a winning combination of various digital mediums
• Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors
• Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules
• Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences

Knowledge/Skills required:

• Experience in managing paid search campaigns
• Self -learner with a passion for digital advertising.
• Strong understanding of performance advertising, conversion, and online customer acquisition.
• Ability to manage multiple projects simultaneously, work within a strategic team, and other departments.
• Excellent verbal and written skills
• 3+ years of international experience in online advertising campaign program management, optimization and analytics
• Experience with customer segmentation & targeting techniques
• Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption
• Capability to work effectively under pressure
• Good interpersonal, negotiation and communication skills, for liaising with colleagues