Digital Media Planner

In the role of Associate Director / Director of Media at Interactive Avenues, you will be a vital member of the Media Planning & Buying team in the region. Your main responsibility will be to offer expert guidance and subject matter expertise to the team, ensuring a solid media strategy, optimal budget utilization based on campaign objectives and available inventory, and driving ongoing cross-channel optimizations. Additionally, you will play a key role in the new business team, leading pitch presentations. This position necessitates a deep understanding of the Indian media landscape and available media research, managing a budget of 60-80Cr and leading a team of 2-3 individuals. **Key Responsibilities:** - Act as a subject matter expert in specific areas of media strategy and planning, leading related initiatives and integrating them throughout the agency. - Oversee all deliverables produced by your team, either directly or through delegation. - Own the development of quality standards for planning deliverables, such as media recommendation templates and post-campaign analyses. - Collaborate with other team leads, particularly Analytics and Strategy, to develop best practices. - Lead 1-2 non-client specific projects per quarter to enhance capabilities, improve work quality, or increase efficiency/optimization. - Manage the team member responsible for the quality of media planning milestone meetings, strategic presentations, tactical presentations, and post-campaign analyses. - Serve as the point of escalation for team issues and provide guidance for process and workflow enhancements, capability growth, improved work quality, efficiency, and satisfaction. - Participate in new business pitches, working with the leadership team to develop plans and presentations. - Build and maintain strong relationships with senior client stakeholders. - Take a proactive approach to capacity and resource management. **Team Leadership & Development:** - Foster a culture of teamwork, collaboration, and intellectual curiosity. - Motivate, lead, and manage internal teams to drive programs that meet clients" performance and business objectives. - Promote the adoption of account management best practices through leading by example, positive reinforcement, and corrective actions. - Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members. - Provide training to direct reports and other team members. - Identify opportunities for process and product optimization and suggest improvements. **Skills:** - Ability to forecast expected outcomes of brand and ROI campaigns and manage spend accordingly. - Proven expertise with relevant platform tools such as DoubleClick Bid Manager, Google Adwords tools, Facebook tools, and media research tools like Comscore, GWI, TGI, etc. - Strong written and verbal communication skills. - Excellent organizational skills, attention to detail, and ability to multitask. - Exceptional client relationship and management skills. - Proven problem-solving skills and ability to think creatively. - Detail-oriented, responsive, and deadline-driven with strong quantitative reasoning skills. - Provide timely and actionable feedback to the team to support their development and improvement. **Qualifications:** - Education: Master/Bachelors Degree,