Digital Marketing Team Lead

Role Overview: As a Marketing Lead with 45 years of experience, you will play a crucial role in developing and executing marketing strategies to enhance brand visibility, generate quality leads, and manage communication channels. Your expertise in digital marketing, brand building, and content strategy will be key in driving the success of marketing initiatives. Key Responsibilities: - Develop and implement marketing strategies aligned with business goals. - Plan and execute digital marketing campaigns across social media, email, and other platforms. - Monitor marketing performance, analyze campaign results, and optimize for better ROI. - Strengthen brand presence through consistent messaging and creative content. - Manage brand guidelines and ensure cohesive representation across all channels. - Oversee design, creatives, marketing collateral, and branding materials. - Develop content for social media, brochures, website, blogs, and presentations. - Coordinate with creative agencies, designers, and vendors for quality output. - Ensure timely communication for product launches, events, and promotions. - Generate qualified leads through targeted campaigns and outreach activities. - Conduct market research to identify trends, competitors, and customer insights. - Collaborate with the sales team to align marketing efforts with business needs. - Coordinate with internal departments including sales, product, and operations. - Manage external partners, agencies, photographers, videographers, and freelancers. - Ensure timely execution of all marketing activities and deliverables. Qualifications Required: - Bachelor's degree in Marketing, Mass Media, Communications, or related field. - 45 years of hands-on experience in digital marketing and brand management. - Strong knowledge of social media management, analytics, SEO, and paid ads. - Excellent communication, creativity, and leadership skills. - Proficiency in Canva, Google Analytics, Meta Ads, and other marketing tools. - Ability to manage multiple projects and meet deadlines. Role Overview: As a Marketing Lead with 45 years of experience, you will play a crucial role in developing and executing marketing strategies to enhance brand visibility, generate quality leads, and manage communication channels. Your expertise in digital marketing, brand building, and content strategy will be key in driving the success of marketing initiatives. Key Responsibilities: - Develop and implement marketing strategies aligned with business goals. - Plan and execute digital marketing campaigns across social media, email, and other platforms. - Monitor marketing performance, analyze campaign results, and optimize for better ROI. - Strengthen brand presence through consistent messaging and creative content. - Manage brand guidelines and ensure cohesive representation across all channels. - Oversee design, creatives, marketing collateral, and branding materials. - Develop content for social media, brochures, website, blogs, and presentations. - Coordinate with creative agencies, designers, and vendors for quality output. - Ensure timely communication for product launches, events, and promotions. - Generate qualified leads through targeted campaigns and outreach activities. - Conduct market research to identify trends, competitors, and customer insights. - Collaborate with the sales team to align marketing efforts with business needs. - Coordinate with internal departments including sales, product, and operations. - Manage external partners, agencies, photographers, videographers, and freelancers. - Ensure timely execution of all marketing activities and deliverables. Qualifications Required: - Bachelor's degree in Marketing, Mass Media, Communications, or related field. - 45 years of hands-on experience in digital marketing and brand management. - Strong knowledge of social media management, analytics, SEO, and paid ads. - Excellent communication, creativity, and leadership skills. - Proficiency in Canva, Google Analytics, Meta Ads, and other marketing tools. - Ability to manage multiple projects and meet deadlines.