Digital Marketing Strategist

Company Description

ThinkWide Digital Health specializes in diagnostic and laboratory management software designed to enable seamless workflow management for laboratories and diagnostic centers. Our tailored digital healthcare solutions empower organizations to streamline their operations and improve efficiency. We are committed to revolutionizing the healthcare industry by providing cutting-edge digital tools tailored to diverse healthcare settings.

Role Description

This is a full-time on-site role for a Digital Marketing Strategist, based in Kolkata. The Digital Marketing Strategist will be responsible for developing, implementing, and optimizing marketing campaigns to achieve company goals. Day-to-day tasks include creating digital marketing strategies, analyzing campaign performance, managing online advertising, overseeing content distribution, and engaging with audiences to drive brand awareness and growth.

Qualifications

• Proficiency in Digital Marketing, Online Advertising, and Social Media Marketing strategies
• Skills in Campaign Analysis, SEO (Search Engine Optimization), and Analytics tools
• Experience in Content Strategy, Email Marketing, and Content Creation
• Understanding current healthcare marketing trends is mandatory
• Strong communication, time management, and analytical skills
• Knowledge of relevant tools such as Google Analytics, SEMrush, and social media management platforms
• Bachelor's degree in Marketing, Business, Communications, or a related field