Digital Marketing Strategist

About Edvelup: Edvelup is a fast-growing edtech startup on a mission to empower learners across India with live, interactive, and affordable online education. We're expanding our digital presence and looking for a results-driven Digital Marketing Strategist who is passionate about education, branding, and performance marketing. Key Responsibilities: Develop and execute Edvelup’s digital marketing strategy across all channels – Google, Meta (FB/Instagram), YouTube, LinkedIn, and more. Plan, launch, and manage performance ad campaigns to generate quality leads for our online courses. Conduct A/B testing, optimize landing pages, and drive conversions using data-driven insights. Oversee SEO, keyword strategy, and content planning in collaboration with our creative team. Use tools like Google Analytics, Search Console, Meta Business Suite, and others to track KPIs and prepare performance reports. Collaborate with sales, design, and academic teams to align campaigns with business goals. Stay updated with edtech trends and competitor strategies to continuously improve campaign effectiveness. Required Skills & Qualifications: Bachelor’s degree in Marketing, Communication, or a related field. 2+ years of hands-on experience in digital marketing (preferably in edtech/startups). Proficiency in running paid ad campaigns on Google Ads and Meta platforms. Strong analytical skills with experience using Google Analytics and SEO tools Creative mindset with the ability to drive organic and paid growth. Strong written and verbal communication skills. What We Offer: A chance to be part of a fast-growing, impact-driven edtech startup Flexible work options (remote-friendly) Collaborative, young, and growth-focused team Transparent culture with comfortable workspace Performance-based hikes and career growth opportunities Job Types: Full-time, Permanent Pay: ₹250,000.00 - ₹480,000.00 per year Benefits: Cell phone reimbursement Paid sick time Paid time off Work from home Ability to commute/relocate: HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Do you have a laptop? Language: Malayalam (Required) Work Location: In person