Digital Marketing Specialist

As a Digital Marketing Specialist, you will play a crucial role in developing and implementing the online creative strategy to align with the brand's objectives. Your primary responsibilities will include increasing website ranking, both organic and paid traffic, as well as growing the subscriber base for the brand's website. You will be responsible for optimizing and monitoring website content to drive traffic effectively. Additionally, enhancing the User Interface (UI) and User Experience (UX) of the website will be a key focus area to ensure a seamless online experience for users. Market research and keyword research will be essential tasks that you will perform regularly to stay up-to-date with industry trends. Tracking conversion rates and adjusting strategies to achieve optimal results will be part of your daily routine. Creating new accounts, conducting keyword research, editing ad copy, and managing re-marketing efforts will be part of your digital marketing activities. You will also oversee CRM activities, including creating newsletters and emailers to engage with the brand's audience effectively. Developing a content calendar to schedule posts, upcoming events, and other company activities will be crucial in maintaining a consistent online presence. Your ability to generate maximum ROI from each digital campaign implemented will be essential to drive business growth. Creating a dashboard to track the effectiveness of various digital mediums and monitoring competitors" digital presence will be part of your ongoing responsibilities. Staying updated on the latest trends in technology and digital marketing will be crucial to ensure the brand remains competitive in the online space.,