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Digital Marketing Specialist

3 years

0 Lacs

india

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

marketing content optimization seo engagement management audit consistency strategies research ranking analytics report metrics design test mobile testing cms wordpress html css

Work Mode

On-site

Job Type

Full Time

Job Description

Digital Marketing Specialist

Key Responsibilities:


Web Content Management & Optimization

  • Audit and improve website content to enhance user experience and align with brand voice.
  • Collaborate with designers and developers to maintain content consistency and performance.
  • Implement content strategies for higher engagement and search visibility.

SEO (Search Engine Optimization)

  • Conduct keyword research and optimize website copy for ranking improvements.
  • Manage on-page and off-page SEO activities (meta tags, backlinks, schema, etc.).
  • Use SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) to track and report performance.


SMO (Social Media Optimization)

  • Develop and optimize social content to boost reach, engagement, and brand awareness.
  • Work with marketing teams to ensure social media aligns with overall digital campaigns.
  • Track social performance metrics and improve conversion funnels from social to web.

Landing Page Management

  • Design, test, and optimize high-conversion landing pages for campaigns.
  • Ensure mobile responsiveness, fast performance, and SEO readiness.
  • Use A/B testing and analytics to refine and improve conversion rates.



Skills & Qualifications


  • Bachelor’s degree in Marketing, Digital Media, or related field.
  • 3 years of proven experience in

    SEO, SMO, web content management, and landing page optimization

    .
  • Hands-on expertise with

    Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms

    .
  • Experience with

    CMS platforms (WordPress preferred)

    .
  • Strong understanding of

    digital funnels, CTR, bounce rate, and conversion metrics

    .
  • Basic knowledge of HTML, CSS, or web technologies (a plus).
  • Creative, analytical, and detail-oriented mindset.


More Jobs at TransformingDigitally

Digital Marketing Specialist

india

3.0 - 3.0 yrs
|

Salary: Not disclosed

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