TransformingDigitally

We are looking for a Digital Marketing Specialist with 3 years of hands-on experience in web content optimization, SEO, SMO, and landing page management . This role demands both strategic thinking and execution skills to enhance online visibility, engagement, and lead conversions. Key Responsibilities: Web Content Management & Optimization Audit and improve website content to enhance user experience and align with brand voice. Collaborate with designers and developers to maintain content consistency and performance. Implement content strategies for higher engagement and search visibility. SEO (Search Engine Optimization) Conduct keyword research and optimize website copy for ranking improvements. Manage on-page and off-page SEO activities (meta tags, backlinks, schema, etc.). Use SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.) to track and report performance. SMO (Social Media Optimization) Develop and optimize social content to boost reach, engagement, and brand awareness. Work with marketing teams to ensure social media aligns with overall digital campaigns. Track social performance metrics and improve conversion funnels from social to web. Landing Page Management Design, test, and optimize high-conversion landing pages for campaigns. Ensure mobile responsiveness, fast performance, and SEO readiness. Use A/B testing and analytics to refine and improve conversion rates. Skills & Qualifications Bachelor’s degree in Marketing, Digital Media, or related field. 3 years of proven experience in SEO, SMO, web content management, and landing page optimization . Hands-on expertise with Google Analytics, Search Console, SEMrush, Ahrefs, or similar platforms . Experience with CMS platforms (WordPress preferred) . Strong understanding of digital funnels, CTR, bounce rate, and conversion metrics . Basic knowledge of HTML, CSS, or web technologies (a plus). Creative, analytical, and detail-oriented mindset.