Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location:

Department:

Type:

Experience:

Key Responsibilities:

• Performance Marketing:

• Plan, execute, and optimize paid campaigns on

  Google Ads

  and

  Meta (Facebook & Instagram) Ads

• Monitor and manage budgets, bids, and campaign performance with a focus on

  ROI and lead quality

• Campaign Ownership & Execution:

• Take end-to-end ownership of campaign execution and performance
• Collaborate with content writers and designers to develop high-performing ad creatives

• Analytics & Optimization:

• Analyze campaign metrics using

  GA4

  ,

  Meta Ads Manager

  , and

  Google Ads Dashboard

• Implement A/B testing, audience segmentation, and keyword optimization strategies

• Lead Management:

• Optimize for

  lead generation

  , reduce junk leads, and improve lead quality
• Work closely with the sales/CRM team to align campaign goals and follow-ups

• CRM & Marketing Automation:

• Manage and integrate data with CRM platforms (e.g., Odoo, HubSpot)
• Execute

  email and WhatsApp marketing

  workflows for nurturing leads

• Reporting & Insights:

• Generate weekly/monthly performance reports with actionable insights
• Track KPIs like CPL, CTR, CVR, bounce rate, ROI, ROAS etc

Requirements:

• 2–3 years of experience in digital marketing (Google & Meta Ads essential)
• Strong understanding of

  Google Ads, Meta Ads, GA4, and campaign optimization

• Hands-on experience with

  CRM tools

  and marketing automation (email/WhatsApp)
• Familiarity with

  lead generation funnels

  and nurturing strategies
• Highly

  self-driven

  , eager to

  learn and experiment

  , and able to work independently
• Strong analytical mindset with problem-solving skills
• Good communication and team collaboration skills

Nice to Have:

• Google Ads or Meta Blueprint certifications
• Knowledge of tools likeGA4, Looker Studio, CRM, or lead tracking dashboards
• Experience working in an educational or coaching industry