Digital Marketing Specialist

Digital Marketing/SEO on Job Description:

• We have hired you to use various channels to reach customers, build the brands awareness and promote the products. They are many hats, making them creative strategists with deep knowledge of digital media planning strategies.
• Digital Markrting Responsibilities:
• Segmenting and targeting audiences
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals(Weekly & monthly)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• handling Conversion Rate month on month
• Monthly Time Invested In Project Vs. Returns report sharing with Management
• Plan, prepare and manage online publicity for brand promotion
• Manage all social media accounts ensuring up-to-date, informative, appealing and relevant content.
• Provide weekly and monthly reports on web traffic and ROI
• Any other duties as may be assigned from time to time.
• Manage an organization's website and maintain it, keeping best practices in mind
• Skill set Requirements: 
• Bachelor’s degree in business, marketing or related field. 
• Proven working experience in digital marketing
• Strong communication skills and IT fluency. 
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Time-management skills 
• Up to date with the latest trends and best practices in online marketing and measurement
• Keen understanding of internet trends

Job Type: Full-time

Pay: ₹10,415.94 - ₹40,005.04 per month

Benefits:

• Flexible schedule
• Leave encashment
• Provident Fund

Work Location: In person