DSL EDUTECH PVT LTD

We are looking for a skilled Digital Marketing Specialist who can manage and optimize our online presence across platforms. The ideal candidate must have hands-on experience in Facebook Ads, Google Ads, YouTube Campaigns , and WordPress landing page creation , with a strong understanding of education-sector marketing. Key Responsibilities: Paid Advertising & Campaign Management Plan, create, and optimize Facebook/Meta Ads campaigns for lead generation and brand awareness. Manage Google Ads (Search, Display, Performance Max) campaigns for high-intent traffic. Set up and handle YouTube Ads including in-stream, discovery, and remarketing campaigns. Monitor daily performance metrics and optimize campaigns for conversions and ROI. Conduct A/B testing on creatives, audiences, and landing pages. Landing Page & Website Management Create and manage high-converting WordPress landing pages for webinars, batches, and courses. Optimize pages for mobile, speed, SEO, and improved user experience. Track performance using Google Tag Manager, Analytics, and heatmap tools. Lead Generation & Funnel Optimization Execute performance-driven strategies to maximize student inquiries. Build remarketing funnels for warm and cold audiences. Coordinate with sales teams to improve lead quality and conversion rates. Content & Brand Marketing Support Coordinate with the creative team for ad copies, thumbnails, and videos. Ensure consistent brand communication across all platforms (Facebook, YouTube, Google). Analytics & Reporting Prepare weekly and monthly performance reports. Provide insights and recommendations for campaign improvements. Skills & Qualifications: 2–5 years of experience in Digital Marketing (education sector preferred). Strong knowledge of Facebook Ads Manager, Google Ads, YouTube Ads . Experience with WordPress, Elementor, or other page builders . Understanding of basic SEO, analytics, and conversion tracking . Ability to work in a fast-paced, target-driven environment. Good communication and analytical skills. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Work Location: In person