Digital Marketing Specialist

We are looking for a skilled Digital Marketing Specialist who can manage and optimize our online presence across platforms. The ideal candidate must have hands-on experience in Facebook Ads, Google Ads, YouTube Campaigns, and WordPress landing page creation, with a strong understanding of education-sector marketing.

Key Responsibilities: Paid Advertising & Campaign Management

• Plan, create, and optimize Facebook/Meta Ads campaigns for lead generation and brand awareness.
• Manage Google Ads (Search, Display, Performance Max) campaigns for high-intent traffic.
• Set up and handle YouTube Ads including in-stream, discovery, and remarketing campaigns.
• Monitor daily performance metrics and optimize campaigns for conversions and ROI.
• Conduct A/B testing on creatives, audiences, and landing pages.

Landing Page & Website Management

• Create and manage high-converting WordPress landing pages for webinars, batches, and courses.
• Optimize pages for mobile, speed, SEO, and improved user experience.
• Track performance using Google Tag Manager, Analytics, and heatmap tools.

Lead Generation & Funnel Optimization

• Execute performance-driven strategies to maximize student inquiries.
• Build remarketing funnels for warm and cold audiences.
• Coordinate with sales teams to improve lead quality and conversion rates.

Content & Brand Marketing Support

• Coordinate with the creative team for ad copies, thumbnails, and videos.
• Ensure consistent brand communication across all platforms (Facebook, YouTube, Google).

Analytics & Reporting

• Prepare weekly and monthly performance reports.
• Provide insights and recommendations for campaign improvements.

Skills & Qualifications:

• 2–5 years of experience in Digital Marketing (education sector preferred).
• Strong knowledge of Facebook Ads Manager, Google Ads, YouTube Ads.
• Experience with WordPress, Elementor, or other page builders.
• Understanding of basic SEO, analytics, and conversion tracking.
• Ability to work in a fast-paced, target-driven environment.
• Good communication and analytical skills.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person