Digital Marketing Specialist

Job Role:

We are looking for a talented digital marketing professional who can handle: Seo, Google Ads, Meta Ads, Content Marketing, Email Marketing, Analytics.

Skills & Knowledge

• SEO (Search Engine Optimization) – To rank higher on Google and drive free (organic) traffic.
• PPC Advertising – Running paid campaigns on Google Ads, Meta Ads, LinkedIn, etc.
• Social Media Marketing – Managing Facebook, Instagram, LinkedIn, YouTube, etc.
• Content Marketing – Writing blogs, captions, and scripts that engage audiences.
• Email Marketing – Creating newsletters, offers, and follow-up sequences.
• Analytics & Tracking – Reading data and improving performance.
• Basic Design Skills – Using Canva, Photoshop, or similar tools for creatives.
• Copywriting – Writing ad copies and CTAs that convert.

Platforms to Master

· Google Tools – Google Ads, Google Analytics, Search Console, Google Tag Manager

• Meta Tools – Facebook Business Manager, Instagram Insights
• SEO Tools – SEMrush, Ahrefs, Uber suggest, Moz
• Email Tools – Mailchimp, Klaviyo, Sendinblue
• Design Tools – Canva, Photoshop, Illustrator
• Video Tools – CapCut, Premiere Pro, or online editors

Content & Creative Assets

• High-quality product images & videos.
• Ad creatives (static & carousel images)
• Short-form videos / Reels / TikToks
• Blog posts & website landing pages
• Customer testimonials & reviews

Strategy & Planning

• Target Audience – Know exactly who you want to reach
• Marketing Funnel – Awareness → Interest → Purchase → Repeat customer
• Budget Planning – How much to spend on ads, influencers, and content
• Campaign Calendar – Seasonal sales, festivals, and product launches
• KPIs – Click-through rate (CTR), Cost per click (CPC), Return on ad spend (ROAS)

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person