Digital Marketing Specialist

Job Description

We are looking for a strategic, analytical, and creative candidate for a role in marketing team to lead the planning, execution, and optimization of digital marketing campaigns for redBus. The key responsibilities of the role will include - Define campaign objectives, target audience strategies, budgets, and KPIs in alignment with broader marketing and business goals. Lead the strategy and planning of integrated digital marketing campaigns focused on both brand awareness and performance outcomes. Develop deep understanding of travel category through competitive and audience analysis, new channels experiments, industry benchmarking, and trend research with an objective to build scalable playbook for user acquisition campaigns. Work closely with digital marketing agencies to brief, review, and optimize campaigns across platforms. Collaborate with internal stakeholders (creative, product, analytics) to ensure strategic alignment and messaging consistency across all touchpoints. Monitor performance metrics and use insights to recommend optimization strategies and drive continuous improvement. Ensure campaigns are leveraging the full digital ecosystem effectively, including media mix, targeting, channel selection, attribution, and retargeting strategies. Stay current with platform updates, industry innovations, and evolving digital marketing trends to proactively adapt strategies. Show more Show less