Digital Marketing Specialist

Job Title: Digital Marketing Executive
Location: Chandigarh (Zirakpur)
Job Type: Full Time
Experience Required: 2-5 years
Salary: As per industry standards

Job Overview:

We are looking for a dynamic and results-driven Digital Marketing Executive to join our team. The ideal candidate should have hands-on experience in managing and optimizing Google Ads and Meta Ads (Facebook, Instagram) campaigns. A strong grasp of digital marketing tools and techniques is essential, along with the ability to create and edit engaging video content for ad campaigns and social media.

Key Responsibilities:

• Plan, create, and execute paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Monitor, analyze, and optimize campaign performance to meet KPIs and ROI targets.
• Conduct keyword research, audience targeting, and competitor analysis.
• Create, edit, and optimize video content for use in advertisements and social media posts.
• Collaborate with the design and content team to create compelling ad creatives and messaging.
• Track and report campaign results regularly with insights and improvement strategies.
• Stay updated with the latest trends and best practices in PPC, social media ads, and digital video formats.

Requirements:

• Proven experience managing Google Ads and Meta Ads campaigns.
• Proficiency in tools like Google Ads Manager, Meta Ads Manager, Google Analytics, and Tag Manager.
• Strong knowledge of targeting, bidding strategies, and campaign structure.
• Experience in video editing software like Adobe Premiere Pro, Final Cut Pro, or similar.
• Basic knowledge of graphic design tools (Canva, Photoshop, etc.) is a plus.
• Analytical mindset with the ability to interpret campaign data and provide actionable insights.
• Excellent communication and project management skills.
• Bachelor’s degree in Marketing, Digital Media, or a related field is preferred.

Nice to Have:

• Certification in Google Ads and Meta Blueprint.
• Experience with remarketing, pixel setup, and conversion tracking.
• Knowledge of SEO and content marketing.

To Apply:
Send your resume, portfolio, a brief note on your relevant experience to palav.reconsult1@gmail.com

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Morning shift

Application Question(s):

• How much time you will take to join?

Work Location: In person

Expected Start Date: 16/07/2025