Digital Marketing Specialist

Job Description

Key Responsibilities: 1. Social Media Marketing (SMM): Develop and execute engaging social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) Plan and schedule compelling content Monitor audience engagement and optimize performance Run targeted paid campaigns to maximize reach and ROI 2. Google Ads & PPC Campaigns : Plan, create, and manage Google Ads (Search, Display, Shopping, and YouTube) Continuously optimize campaigns to improve ROI Conduct A/B testing to enhance ad performance 3. Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies Conduct keyword research and optimize web content Build high-quality backlinks and ensure adherence to technical SEO best practices. 4. Analytics & Performance Tracking : Track and report key metrics using Google Analytics, Facebook Insights, etc. Analyze campaign data and provide actionable insights Utilize Google Tag Manager and Facebook Pixel for effective tracking Requirements : Minimum 5 years of proven experience in Digital Marketing Expertise in Social Media Marketing, Google Ads, and SEO Strong analytical skills with hands-on experience in Google Analytics, Google Tag Manager, and Facebook Pixel Proficiency in tools such as SEMrush, Ahrefs, Moz, or Screaming Frog Knowledge of content marketing, email marketing, and lead generation is a plus Excellent communication and strategic thinking skills Ability to thrive in a fast-paced, results-oriented environment Show more Show less