Digital Marketing Specialist

Role & responsibilities

• SEO Strategy & Execution:

  Develop and implement SEO strategies for both websites, including keyword research, on-page and off-page optimization, and performance monitoring.

• Website Development & Maintenance:

  Manage and maintain WordPress (One Accounting) and Shopify (One Party Rental) sites, ensuring they are user-friendly, functional, and SEO-friendly.

• Content Creation & Management:

  Plan and oversee content for SEO and engagement goals, tailoring it for B2B (blog posts, case studies) and B2C (product descriptions, visual content) audiences.

• Social Media Marketing:

  Develop and execute a social media strategy for One Party Rental, creating engaging content, managing posts, and fostering community engagement.

• Analytics & Reporting:

  Track and analyze key performance metrics across SEO, websites, and social media using tools like Google Analytics and Search Console, providing monthly reports and recommendations.

• Strategy & Collaboration:

  Tailor marketing approaches for B2B and B2C audiences, ensuring consistent branding and integrating SEO with content and social media.

• Stay Up-to-Date:

  Continuously learn about SEO algorithm updates, digital marketing trends, and e-commerce best practices.

Preferred candidate profile

• Experience:

  3-5+ years in digital marketing, strong focus on SEO and web content management, and experience in social media campaigns.

• SEO Expertise:

  In-depth knowledge of on-page and off-page SEO, familiarity with SEO tools, and ability to develop and execute SEO strategies.

• Web Development Skills:

  Proficiency in WordPress (customizing themes, managing plugins, basic coding) and Shopify (theme customization, app configuration).

• Social Media & Content Skills:

  Proven ability to create engaging content for social media and blogs, excellent writing skills, and experience with social media management tools.

• Marketing Strategy:

  Broad understanding of digital marketing channels and integrated campaign planning.

• Analytical & Data-Driven:

  Comfortable with data analysis, interpreting metrics, and preparing performance reports.

• Self-Motivated & Organized:

  Strong self-management, initiative, and time-management skills for a solo, remote position.

• Communication:

  Good written and verbal English communication skills.

• Education:

  Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred; relevant certifications are a plus.

• Location:

  Candidate should be based in India, with a preference for candidates from Bangalore, Kerala, Chennai.