Digital Marketing Specialist

0 years

1 - 5 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

NOTE : We want someone for a Bangalore Location only should attend a FTF Interview at a Sadashiv Nagar Office

Key Responsibilities1. Lead Generation & Campaign Management

  • Plan and run lead-generation campaigns for real estate projects.
  • Manage and optimize ads on Google Ads, Facebook/Instagram Ads, YouTube, LinkedIn.
  • Track CPL, lead quality, conversions, and ROI.

2. Social Media Management

  • Create and manage daily posts on Instagram, Facebook, LinkedIn & YouTube.
  • Run engagement campaigns for project launches, site updates, and construction progress.
  • Handle comments, inquiries, and messages.

3. Website & SEO Management

  • Manage company website and update property listings.
  • Improve ranking through on-page & off-page SEO.
  • Write SEO-friendly blogs related to construction, property buying, and project updates.

4. Content Creation

  • Coordinate with designers for creatives, videos, Reels, brochures, and ads.
  • Prepare content for project promotions, site progress videos, drone shots, etc.

5. Performance Tracking

  • Prepare weekly digital performance reports.
  • Analyze ad performance and optimize budgets.
  • Track leads using CRM tools (e.g., Hubspot, Zoho).

6. Coordination

  • Work closely with the sales team to understand lead quality.
  • Coordinate with vendors for ad shoots, project videos, and drone photography.

Required Skills

  • Strong experience in Google & Meta Ads
  • Knowledge of SEO, SMO, SMM
  • Ability to create marketing strategies for project launches
  • Experience in real estate/ construction industry preferred
  • Good communication & analytical skills
  • Proficiency with Canva, Analytics, CRM tools, and MS Office Key Deliverables
  • Daily social media posts
  • Weekly lead reports
  • Monthly digital marketing strategy
  • Improved lead quality and CPL
  • Boosting project visibility & brand presence

Job Type: Full-time

Pay: ₹12,350.65 - ₹45,019.75 per month

Work Location: In person

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