Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will be responsible for planning, implementing, and managing online marketing campaigns to promote the company’s brand, products, and services. This role focuses on driving traffic, generating leads, and increasing online engagement through various digital channels.

Key Responsibilities:

• Develop and execute digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Manage and optimize SEO/SEM strategies to improve search rankings and website traffic.
• Create, manage, and monitor social media content and engagement.
• Track and analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Plan and execute email marketing campaigns and newsletters.
• Coordinate with designers and content creators to produce engaging marketing materials.
• Monitor and report on digital marketing trends and competitor activities.
• Maintain and update the company website to ensure fresh and relevant content.
• Ensure all campaigns meet brand guidelines and deliver measurable results.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years of experience in digital marketing or related roles.
• Strong knowledge of SEO, SEM, Google Analytics, and PPC campaigns.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Proficiency in content creation, copywriting, and basic graphic design tools (e.g., Canva, Photoshop).
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Excellent communication and organizational skills.

Key Competencies:

• Creativity and innovation
• Attention to detail
• Data-driven decision making
• Strategic thinking
• Adaptability to changing trends

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person