Digital Marketing Specialist

Company Description

Kaccha Mango is looking for a Digital Marketing & Performance Marketing Executive who can manage social media accounts, create content calendars, and run high-performing Google & Meta ads. If you have a passion for crafting engaging social media content while also driving paid ad performance, this role is perfect for you!

Role Description

Digital Marketing Executive

What will you do:

• Plan, manage, and optimize Meta Ads

  (Facebook & Instagram for B2B, B2C, and D2C) and

  Google Ads

  (Search, Display, YouTube, Shopping) with a sharp focus on

  ROAS, CAC, and scalable growth

• Execute performance marketing for e-commerce platforms

  including

  Shopify, WooCommerce, and custom storefronts

  —covering catalog ads, product feeds, retargeting funnels, and conversion optimization

• Develop and execute organic + paid social strategies

  across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms, aligned to traffic, lead, and sales objectives.

• Build and manage monthly content calendars

  mapped to product launches, offers, seasonal spikes, and always-on growth campaigns

• Collaborate cross-functionally with content and design teams

  to produce high-converting ad creatives, UGC-style videos, reels, carousels, and persuasive ad copy

• Track and analyze performance using GA4, Meta Ads Manager, Google Ads, Merchant Center, and platform dashboards

  , translating data into clear action plans.

• Run structured A/B tests

  across audiences, creatives, landing pages, product pages, and bidding strategies to continuously improve performance

• Optimize full-funnel journeys

  —from awareness to conversion to retention—using remarketing, lookalikes, email/SMS integrations, and post-purchase strategies

• Stay ahead of the curve

  on platform updates, algorithm changes, e-commerce trends, and best practices to keep brands competitive and profitable

Requirements:

• 2-3 years of experience in digital marketing, especially in

  performance ads and social media strategy

• Hands-on experience with

  Meta Ads Manager

  and

  Google Ads

  , including campaign setup, optimization, and reporting
• Proficiency in creating and managing

  content calendars

  and scheduling tools (e.g., Buffer, Later, Hootsuite)
• Strong understanding of social media platforms, algorithms, and audience behaviors
• Ability to collaborate with design/content teams and guide creative direction
• Analytical mindset with experience in tools like

  Google Analytics

  ,

  Tag Manager

  , and UTM tracking
• Bonus: Familiarity with email marketing, remarketing funnels, or SEO basics
• Proactive, creative, and comfortable in a fast-paced agency environment