Digital Marketing Specialist

Company Description

Kaccha Mango is a 360° marketing agency turning raw ideas into remarkable brands with strategic storytelling, distinctive design, innovative technology, and performance-driven campaigns. Our approach focuses on deep brand understanding, precise execution, and forward-thinking solutions. We specialize in social media management, branding, data-driven digital campaigns, and e-commerce solutions. Our goal is to ensure that your brand not only exists in the market but leads it with innovation and intelligence.

Role Description

Digital Marketing Executive

What will you do:

• Plan, manage, and optimize

  Meta Ads (Facebook, Instagram)

  and

  Google Ads (Search, Display, YouTube)

  for performance-driven outcomes
• Develop and execute

  organic and paid social media marketing strategies

  across platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
• Build and maintain monthly

  content calendars

  aligned with brand goals, campaign themes, and seasonal opportunities
• Collaborate with the content and design teams to create high-performing ad creatives, post copy, and reels
• Monitor campaign performance, analyze data, and generate actionable insights using tools like Google Analytics and Ads Manager
• Conduct A/B tests and optimize targeting, bidding strategies, and creatives
• Stay updated with digital trends, algorithm changes, and best practices for audience engagement and growth.

Requirements:

• 1–2 years of experience in digital marketing, especially in

  performance ads and social media strategy

• Hands-on experience with

  Meta Ads Manager

  and

  Google Ads

  , including campaign setup, optimization, and reporting
• Proficiency in creating and managing

  content calendars

  and scheduling tools (e.g., Buffer, Later, Hootsuite)
• Strong understanding of social media platforms, algorithms, and audience behaviors
• Ability to collaborate with design/content teams and guide creative direction
• Analytical mindset with experience in tools like

  Google Analytics

  ,

  Tag Manager

  , and UTM tracking
• Bonus: Familiarity with email marketing, remarketing funnels, or SEO basics
• Proactive, creative, and comfortable in a fast-paced agency environment