Digital Marketing Specialist - IT Services

Job Description

Role Overview: As our Senior Digital Marketing Specialist, you'll play a key role in developing and executing our digital marketing strategies. You'll work closely with our technical teams to create compelling content, manage digital campaigns, and help us connect with enterprise clients looking for innovative IT solutions. What You'll Do: Marketing Strategy & Execution: You'll develop and implement digital marketing campaigns for our IT services, including cloud solutions and digital transformation offerings. This involves creating engaging technical content, managing our social media presence (especially on LinkedIn), and running email marketing campaigns that speak to our enterprise audience. Content Development: You'll work on creating various types of content that showcase our expertise, from blog posts and case studies to technical documentation. You'll collaborate with our subject matter experts to ensure our content is both technically accurate and engaging for our target audience. Digital Campaign Management: You'll manage our digital presence across key channels, implement SEO best practices, and work on lead generation initiatives. Youll also help optimize our marketing campaigns using data-driven insights to improve performance and ROI. Cross-team Collaboration: You'll work closely with our technical teams, sales department, and external partners to ensure our marketing messages are aligned with our service offerings and business goals. What You Bring Experience & Skills: Experience in B2B digital marketing, preferably in the IT/Technology sector Solid understanding of digital marketing channels and best practices Ability to communicate technical concepts effectively Experience with common marketing tools and platforms Knowledge of SEO and content optimization Familiarity with B2B social media marketing, especially LinkedIn Basic understanding of IT services and solutions Qualities We Value: Strong communication skills Analytical mindset Self-motivated work style Attention to detail Problem-solving abilities Team collaboration skills Nice to Have: Marketing certifications Experience with marketing automation Virtual event management experience Technical background or certifications