Digital Marketing Specialist

Digital Marketing

The candidate will develop, implement, and manage marketing campaigns promoting the organization's and their services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Job Requirements and Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Schedule:

• Day shift

Experience:

• SEO tools: 2 years (Required)
• SEM: 2 years (Required)

Work Location: In person