Digital Marketing Specialist

POST WE ARE HIRING FOR: - Digital Marketing

LOCATION: Mohali / Kharar

WORKING: On-site

Should Have Basic Knowledge Of:

• Digital marketing and should be well proficient with Analytics Tools for tracking user behaviour and optimizing conversions.
• Digital marketing tools and well familiar with software services like web apps, CMS and CMS platform, websites, mobile apps, SEO, and design.
• Brand positioning and trust-building to establish credibility in the software development industry.
• Lead generation strategies (organic, paid, and partnerships) and should be able to Build marketing strategies and sales funnels to attract, educate, and convince potential clients.
• LinkedIn Ads and organic LinkedIn strategies and should be proficient with Google Ads for targeting high-intent keywords moreover should know content strategies for SEO-optimization for content creation.
• Meta Ads Manager for Facebook/Instagram campaigns. Should be proficient with Twitter/X Ads for targeted promotions.

Should Have Basic Requirement Of:

• 5 years of experience in digital marketing, Lead generation, preferably in software, IT, or tech services (web apps, CMS, mobile apps, SEO, or design).
• To design sales funnel, ability to generate leads and clients for using modern marketing tactics, and avoiding spammy approaches.
• Ability to work collaboratively with designers, developers, and sales teams to develop assets, sales funnels, and positioning.
• Strong communication and storytelling skills (written and verbal) to create engaging campaigns moreover should have Proactive and dynamic mindset with hands-on execution, capable of planning and implementing campaigns.