Digital Marketing Specialist (Google Ads & Meta Ads)

About AstroEra:

AstroEra is a fast-growing astrology and spiritual guidance platform helping users connect with certified astrologers via chat, call, and app-based services. We are on a mission to empower millions with personalized astrological insights, and we’re looking for a skilled Digital Marketing Expert to drive growth through performance-driven campaigns.

Key Responsibilities:

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta (Facebook & Instagram), and other relevant digital platforms.
• Focus on driving quality app installs while maintaining profitable ROAS (Return on Ad Spend).
• Create and manage multi-channel campaigns (Search, Display, YouTube, Meta Ads, and other ad networks).
• Monitor daily performance metrics, analyze data, and optimize bids, budgets, and creatives to achieve targets.
• Collaborate with the creative and content team to produce high-performing ad creatives (static, video, UGC).
• Conduct A/B testing on ad copies, audiences, and creatives for continuous performance improvement.
• Stay updated with latest ad trends, algorithm changes, and marketing tools to maximize results.
• Generate weekly and monthly performance reports, highlighting insights and strategies for scaling campaigns.

Requirements:

• 3+ years of experience managing Google Ads and Meta Ads campaigns with a proven track record of delivering strong ROAS.
• Experience in mobile app user acquisition campaigns (Google UAC, Meta App Ads).
• Strong understanding of performance marketing metrics (CPC, CPA, CTR, ROAS, LTV).
• Ability to manage multiple campaigns and budgets simultaneously.
• Proficiency with Google Analytics, Appsflyer, Firebase, and other tracking tools (preferred).
• Excellent analytical, problem-solving, and communication skills.
• Willing to work full-time from our Gurgaon office.

What We Offer:

• Opportunity to work with a fast-growing brand in the astrology and wellness space.
• A dynamic and creative work environment where your ideas can make a direct impact.
• Exposure to large-scale campaigns and budgets, driving both growth and brand awareness.

Job Types: Full-time, Permanent

Pay: From ₹400,000.00 per year

Schedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Digital marketing: 3 years (Preferred)

Work Location: In person

Reference ID: Digital Marketing Specialist