Digital Marketing Specialist

1 - 2 years

3 Lacs

Posted:7 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key ResponsibilitiesDigital Marketing

  • Plan and run paid campaigns on Meta (Facebook & Instagram) and Google Ads
  • Set up campaign structure, targeting, budgets, and monitor ad performance
  • Track key metrics (clicks, conversions, engagement) and prepare monthly reports

Content Creation & Social Media

  • Create daily Instagram posts, reels, carousels, and stories using Canva and video tools
  • Write sharp, engaging copy tailored for each brand (educational vs lifestyle tone)
  • Shoot and edit basic videos (e.g., decor styling, behind-the-scenes, testimonials)
  • Own and update the monthly content calendar across both brands

Social Engagement

  • Respond to comments, DMs, and user queries on social media promptly
  • Initiate engagement through polls, Q&As, giveaways, and live sessions

Brand Management

  • Support influencer collaborations, customer story campaigns, and reels featuring real users
  • Develop visual storytelling across brand assets
  • Ensure brand consistency in tone and visuals across channels

Requirements

  • 1–2 years of relevant experience in digital marketing and content creation
  • Strong command over Instagram, Facebook, and Canva
  • Working knowledge of Meta Ads Manager and basic video editing tools (e.g., InShot, CapCut)

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Experience:

  • Digital marketing: 1 year (Required)

Language:

  • English (Required)

Location:

  • Gurgram, Haryana (Required)

Work Location: In person

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