Digital Marketing Specialist

Job Overview

We are seeking a talented and results-driven Digital Marketing Executive who specializes in WordPress website management and online advertising. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across platforms, ensuring website performance, and driving business growth.

Key Responsibilities

✅ Website Management

• Develop, update, and maintain company websites using WordPress (Themes, Plugins, Page Builders like Elementor/WPBakery).
• Ensure website speed optimization, mobile responsiveness, and SEO best practices.
• Manage hosting, security updates, backups, and bug fixing.
• Upload blogs, banners, new pages, and product/service updates regularly.

✅ Digital Advertising

• Plan and run Google Ads & Meta (Facebook/Instagram) Ads campaigns end-to-end.
• Conduct audience research, keyword analysis, and budget management.
• Track & optimize campaigns for maximum ROI and lead generation.
• Prepare campaign performance reports using analytics tools.

✅ SEO & Analytics

• Perform on-page SEO: meta tags, internal linking, schema, content updates.
• Coordinate with content writers for keyword-rich content strategy.
• Track insights via Google Analytics, Search Console, and Meta Insights.

✅ Content & Social Media

• Assist in creating content for social media and publishing posts across platforms.
• Monitor engagement and propose improvements for reach and branding.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, IT, or a related field.
• 1–3 years of experience in digital marketing & WordPress site management.
• Strong hands-on skills with WordPress Tools/Plugins, SEO, Google Ads, Meta Ads.
• Knowledge of HTML/CSS basics is a plus.
• Analytical mindset with data-driven decision-making approach.
• Good communication and teamwork skills.

Preferred Experience

• Experience with Marketing Automation & CRM tools.
• Knowledge of graphic tools like Canva / Photoshop.
• Ability to manage multiple brands/websites simultaneously.

Compensation

• Salary: As per industry standards + performance incentives.

Why Join Us?

• Fast-growing organization with innovative digital projects.
• Opportunity to lead marketing strategies and enhance professional growth.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Experience:

• website development: 1 year (Required)
• Metadata: 2 years (Preferred)

Work Location: In person