Digital Marketing Specialist

Job Summary

We are seeking a skilled Digital Marketing Specialist to plan, create, and manage digital advertising campaigns across multiple platforms including Google Ads, YouTube, Twitter, Facebook, and Instagram. The ideal candidate will have experience optimizing paid media to maximize ROI and enhance brand visibility.

Key Responsibilities

•⁠ ⁠Develop, implement, and manage paid advertising campaigns on Google Ads, YouTube, Facebook, Instagram, and Twitter.  

•⁠ ⁠Monitor and analyze campaign performance, adjusting strategies to meet KPIs and maximize conversions.  

•⁠ ⁠Conduct keyword research and audience targeting for campaign optimization.  

•⁠ ⁠Collaborate with content creators and designers to produce compelling ad creatives.  

•⁠ ⁠Stay current with digital marketing trends, platform updates, and best practices.  

•⁠ ⁠Report on campaign results and provide actionable insights for continuous improvement.  

•⁠ ⁠Manage budgets and bids for advertising spend.  

Qualifications and Skills

•⁠ ⁠Proven experience managing PPC and paid social media campaigns.  

•⁠ ⁠Strong knowledge of Google Ads, Facebook Business Manager, YouTube Ads, Twitter Ads, and Instagram advertising tools.  

•⁠ ⁠Analytical skills with the ability to interpret data and generate reports.  

•⁠ ⁠Understanding of SEO, SEM, and digital marketing fundamentals.  

•⁠ ⁠Excellent communication and teamwork skills.  

•⁠ ⁠Degree in Marketing, Business, or related field preferred but not mandatory.  

Preferred Attributes

•⁠ ⁠Certification in Google Ads or Facebook Blueprint is a plus.  

•⁠ ⁠Ability to multitask and manage multiple campaigns simultaneously.  

•⁠ ⁠Creative thinking paired with a data-driven approach.

Please share your CV's to - hiring@dragonflytest.com