Digital Marketing Specialist

As an experienced Digital Marketing Specialist, you will be responsible for developing and managing end-to-end digital marketing campaigns across various channels such as Search, Display, Social, Video, etc. You will handle Google Ads, Facebook Ads, Instagram Ads, and YouTube campaigns effectively, optimizing them for performance and ROI. Your role will also involve managing SEO/SEM, content marketing, email marketing, and analytics. In addition, you will conduct competitor analysis, keyword research, and performance tracking to prepare performance reports and actionable insights for management. It is essential to stay updated with the latest trends and technologies in digital marketing to drive successful campaigns. Key Responsibilities: - Develop and manage end-to-end digital marketing campaigns across multiple channels - Handle Google Ads, Facebook Ads, Instagram Ads, and YouTube campaigns effectively - Optimize campaigns for performance and ROI on different digital channels - Manage SEO/SEM, content marketing, email marketing, and analytics - Conduct competitor analysis, keyword research, and performance tracking - Prepare performance reports and actionable insights for management - Stay up-to-date with the latest trends and technologies in digital marketing Qualifications Required: - 5-7 years of hands-on experience in digital marketing - Proven experience with Google Ads, Meta Ads Manager, Google Analytics, Search Console, etc. - Experience working with premium ad agencies or large-scale digital campaigns - Strong analytical, communication, and presentation skills - Ability to lead digital strategy and execution independently In addition to a competitive salary of 67 LPA, the company offers free accommodation and meals. You will have the opportunity to work with a creative and fast-growing marketing team, shaping high-impact digital campaigns. The job type is Full-time and Permanent. Please note that the work location is in person.,