Digital Marketing Specialist

Job Description

About Us Join Bizpole, one of India's fastest-growing startup enablers, on a mission to simplify business services for entrepreneurs and SMEs. We’re expanding aggressively and are looking for smart, committed professionals who can drive measurable digital growth. Job Summary: We are seeking a results-driven Digital Marketing Specialist who will be responsible for planning, executing, and optimizing our online marketing strategies across multiple digital channels. The role combines expertise in SEO with broader digital marketing skills to increase brand visibility, drive qualified traffic, and improve conversion rates. Key Responsibilities: Plan, manage, and optimize paid marketing campaigns across platforms like Google Ads,Facebook/Instagram, and LinkedIn to generate qualified leads and maximize ROI. Develop and implement effective SEO strategies including keyword research, on-page optimization, technical audits, and content recommendations to improve organic visibility and traffic. Manage the company’s presence across social media platforms (Instagram, LinkedIn, YouTube, etc.) and handle online reputation across platforms like Google and JustDial. Execute targeted email and WhatsApp campaigns for lead nurturing, customer engagement,and upselling, ensuring alignment with CRM and sales workflows. Collaborate with content writers and designers to produce compelling creatives, ad copies, and conversion-focused landing pages. Monitor campaign performance using tools like Google Analytics, Search Console, and SEMrush; track key metrics such as CPL, ROAS, traffic, and conversions. Conduct regular competitor analysis, A/B testing, and audience research to refine marketing strategies and improve results.  Stay current with evolving digital marketing trends, tools, and industry best practices to drive innovation and continuous improvement. Requirements: Bachelor’s degree in any field. Minimum 3–4 years of experience in SEO and digital marketing. Proven experience in Google Ads and Meta Ads Manager. Knowledge of SEO fundamentals (on-page, off-page, keyword research) Strong grasp on lead funnels, targeting, and remarketing strategies. Experience with tools like Google Analytics, Google Tag Manager, SEMrush / Ahrefs,and basic automation tools. Proficiency in managing email & WhatsApp campaigns (Mailchimp, WhatsApp Business API, etc.) Basic knowledge of Canva, Adobe tools, or creative collaboration with designers Analytical mindset with strong reporting and campaign analysis skills. Excellent written and verbal communication. Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Cell phone reimbursement Work Location: In person