Digital Marketing Specialist

Company Description

Techywave Pvt Ltd. (https://techywave.io/) is a Kolkata based IT company, specializes in delivering measurable business results through cutting-edge technologies including AI, Automation, Blockchain, IoT, Cybersecurity, Digital Marketing and more. Our tailored strategies align with the unique challenges of each industry to ensure innovation drives tangible ROI. From concept to deployment, we accelerate digital transformation by providing scalable solutions in areas like computer vision, generative AI, and predictive analytics. At Techywave, we focus on combining innovation with practical outcomes to empower businesses globally.

Job Opening: Digital Marketing Specialist

(PPC | Meta Ads | On-Page & Off-Page SEO)

Techywave is looking for an experienced Digital Marketing Specialist for his Kolkata Operation. Candidate must have relevant experience of 4-5 years. Have experience of handling USA clients and communication in English MUST be good.  It’s a full time job and Work from Office only.

Joining: within 7 days of the offer letter

CTC: Rs.35,000/- to Rs.40,000/- per month. Remuneration will be decided on the basis of the performance in the interview and last drawn salary.

Role Overview

Digital Marketing Specialist

qualified traffic, improving search visibility, increasing conversions, and maximizing ROI

You’ll own campaign execution end-to-end, using data and experimentation to continuously optimize performance.

Key Responsibilities

Paid Advertising (Google Ads & Meta Ads)

• Plan, launch, and optimize

  Google Ads

  campaigns (Search, Display, Remarketing)
• Manage

  Facebook & Instagram (Meta) Ads

  from strategy to execution
• Build and optimize

  full-funnel campaigns

  (Awareness → Consideration → Conversion)
• Conduct

  keyword research

  (Google) and

  audience targeting

  (Meta)
• Create, test, and optimize

  ad copy, creatives, and CTAs

• Monitor and optimize

  bids, budgets, CPC, CPA, CTR, ROAS

• Set up and manage tracking using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Run

  A/B tests

  on ads, creatives, audiences, and landing pages

On-Page SEO

• Optimize websites and landing pages for:
• Search intent & keyword relevance
• Meta titles and descriptions
• Heading structure (H1–H6)
• Internal linking and URL structure
• Ensure SEO best practices for

  PPC landing pages

• Collaborate with content and development teams to improve:
• Page speed
• Mobile optimization
• Core Web Vitals

Off-Page SEO

• Develop and execute

  off-page SEO strategies

• Build high-quality backlinks through:
• Outreach
• Guest posting
• Industry partnerships
• Manage

  local SEO citations

  and Google Business Profile signals
• Monitor backlink profiles and disavow harmful links
• Ensure all activities follow

  white-hat SEO practices

Analytics & Reporting

• Track and analyze performance using:
• GA4
• Google Search Console
• Google Ads & Meta Ads dashboards
• Analyze user behavior and conversion funnels
• Prepare

  weekly and monthly performance reports

• Share actionable insights and optimization recommendations

Required Skills & Experience

• 3+ years

  of hands-on experience with:
• Google Ads
• Meta Ads (Facebook & Instagram)
• Strong experience in

  on-page and off-page SEO

• Proven ability to manage and optimize paid ad budgets
• Experience with

  GA4, GTM, and Meta Pixel

• Strong analytical mindset with a data-driven approach

KPIs & Success Metrics

• Cost per Lead (CPL)
• Conversion Rate
• ROAS / ROI
• Click-Through Rate (CTR)
• Organic keyword ranking improvements
• Domain authority & backlink growth
• Landing page performance