An IT Consulting Company

Company Description Techywave Pvt Ltd. (https://techywave.io/) is a Kolkata based IT company, specializes in delivering measurable business results through cutting-edge technologies including AI, Automation, Blockchain, IoT, Cybersecurity, Digital Marketing and more. Our tailored strategies align with the unique challenges of each industry to ensure innovation drives tangible ROI. From concept to deployment, we accelerate digital transformation by providing scalable solutions in areas like computer vision, generative AI, and predictive analytics. At Techywave, we focus on combining innovation with practical outcomes to empower businesses globally. Job Opening: Digital Marketing Specialist (PPC | Meta Ads | On-Page & Off-Page SEO) Techywave is looking for an experienced Digital Marketing Specialist for his Kolkata Operation. Candidate must have relevant experience of 4-5 years. Have experience of handling USA clients and communication in English MUST be good. It’s a full time job and Work from Office only. Joining: within 7 days of the offer letter CTC: Rs.35,000/- to Rs.40,000/- per month. Remuneration will be decided on the basis of the performance in the interview and last drawn salary. Role Overview We’re seeking a results-oriented Digital Marketing Specialist with hands-on experience in Google Ads, Meta Ads (Facebook & Instagram), and SEO . This role is focused on driving qualified traffic, improving search visibility, increasing conversions, and maximizing ROI across paid and organic channels. You’ll own campaign execution end-to-end, using data and experimentation to continuously optimize performance. Key Responsibilities Paid Advertising (Google Ads & Meta Ads) Plan, launch, and optimize Google Ads campaigns (Search, Display, Remarketing) Manage Facebook & Instagram (Meta) Ads from strategy to execution Build and optimize full-funnel campaigns (Awareness → Consideration → Conversion) Conduct keyword research (Google) and audience targeting (Meta) Create, test, and optimize ad copy, creatives, and CTAs Monitor and optimize bids, budgets, CPC, CPA, CTR, ROAS Set up and manage tracking using: Google Analytics 4 (GA4) Google Tag Manager (GTM) Meta Pixel Run A/B tests on ads, creatives, audiences, and landing pages On-Page SEO Optimize websites and landing pages for: Search intent & keyword relevance Meta titles and descriptions Heading structure (H1–H6) Internal linking and URL structure Ensure SEO best practices for PPC landing pages Collaborate with content and development teams to improve: Page speed Mobile optimization Core Web Vitals Off-Page SEO Develop and execute off-page SEO strategies Build high-quality backlinks through: Outreach Guest posting Industry partnerships Manage local SEO citations and Google Business Profile signals Monitor backlink profiles and disavow harmful links Ensure all activities follow white-hat SEO practices Analytics & Reporting Track and analyze performance using: GA4 Google Search Console Google Ads & Meta Ads dashboards Analyze user behavior and conversion funnels Prepare weekly and monthly performance reports Share actionable insights and optimization recommendations Required Skills & Experience 3+ years of hands-on experience with: Google Ads Meta Ads (Facebook & Instagram) Strong experience in on-page and off-page SEO Proven ability to manage and optimize paid ad budgets Experience with GA4, GTM, and Meta Pixel Strong analytical mindset with a data-driven approach KPIs & Success Metrics Cost per Lead (CPL) Conversion Rate ROAS / ROI Click-Through Rate (CTR) Organic keyword ranking improvements Domain authority & backlink growth Landing page performance