Digital Marketing Specialist

Amar Tree Group

0 years

1 - 3 Lacs

calcutta

Posted:1 hour ago| Platform: GlassDoor logo

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Skills Required

marketing ads seo research strategies content design analytics analyze report collaboration management support

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Digital Campaign Management:
Plan, execute, and monitor online marketing campaigns on Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
Manage paid advertising budgets efficiently to maximize ROI.
SEO & Website Optimization:
Conduct keyword research and implement SEO strategies to improve organic search rankings.
Collaborate with the web team to enhance website performance and user experience.
Content & Social Media Marketing:
Create, curate, and manage content across social media and other digital channels.
Plan and execute social media campaigns to engage followers and grow audience.
Email Marketing & Lead Nurturing:
Design and send marketing emails/newsletters to clients and prospects.
Track email campaign performance and suggest improvements.
Analytics & Reporting:
Monitor, analyze, and report campaign performance using tools like Google Analytics, SEMrush, etc.
Provide actionable insights to improve future campaigns.
Collaboration & Innovation:
Work with internal teams (sales, creative, and management) to support marketing goals.
Stay updated with the latest trends, tools, and best practices in digital marketing.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Paid sick time
Provident Fund

Work Location: In person

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