Digital Marketing Specialist

We are seeking a passionate and results-driven Digital Marketing Specialist to join our marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and techniques, and be adept at using analytics tools to optimize campaigns across multiple digital channels. Key Responsibilities : Develop, implement, and manage digital marketing campaigns across multiple platforms (social media, email, SEO, paid search, display advertising, etc.). Conduct market research to understand customer trends, competitor analysis, and opportunities. Create and optimize content for online channels including websites, blogs, and social media profiles. Manage and monitor paid advertising campaigns (Google Ads, Facebook Ads, etc.) to ensure maximum ROI. Track and analyze digital marketing performance through analytics tools (Google Analytics, SEMrush, etc.) and adjust strategies accordingly. Optimize websites for SEO to improve organic search rankings and traffic. Create reports on digital marketing metrics and provide actionable insights for future campaigns. Collaborate with the creative team to design visual assets, email templates, and landing pages. Stay up-to-date with the latest digital marketing trends, tools, and best practices. Manage email marketing campaigns, including segmentation, list management, and reporting. Build and maintain relationships with influencers, affiliates, or media partners. * Proven experience in digital marketing (2+ years preferred). Strong understanding of digital marketing concepts and strategies. Experience with Google Analytics, SEO tools, email marketing platforms, and social media management tools. Excellent written and verbal communication skills. Creative thinking and problem-solving abilities. Ability to manage multiple projects simultaneously and meet deadlines. Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus. Job Type: Full-time Pay: ₹10,000.00 - ₹20,000.00 per month Schedule: Day shift Education: Bachelor's (Preferred) Experience: total work: 1 year (Preferred) Digital marketing: 2 years (Preferred) License/Certification: Fundamentals of digital marketing (Preferred) Location: Dehradun, Uttarakhand (Required)