Digital Marketing & Social Media Specialist

0 years

2 - 3 Lacs

Posted:1 week ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

  • Develop, implement, and manage social media strategies aligned with business goals.
  • Create, curate, and schedule engaging content for platforms such as Instagram, Facebook, LinkedIn, Twitter/X, TikTok, and YouTube.
  • Collaborate with content, design, and video teams to produce high-quality visuals and copy.
  • Monitor daily activity across platforms and engage with followers, responding to comments and messages in a timely, brand-appropriate manner.
  • Stay up to date on industry trends, emerging platforms, and best practices to continuously improve strategy.
  • Track performance using analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Hootsuite, Buffer, or Sprout Social).
  • Prepare monthly reports on KPIs such as reach, engagement, follower growth, and conversions.
  • Assist in managing paid social media campaigns when required (in collaboration with performance marketers).
  • Coordinate with influencers or brand partners to support campaigns and promotions.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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