Digital Marketing- Programmatic

Programmatic Specialist (Team Lead)

Key Responsibilities

Programmatic Campaign Management

• Plan, execute, and optimize programmatic campaigns across

  display, video, native, audio, CTV

  formats.
• Own end-to-end lifecycle:

  setup targeting optimization pacing reporting

  .
• Work on major DSPs like

  DV360, The Trade Desk, MediaMath, Amazon DSP

  , etc.

Data & Audience Management

• Utilize first-party and third-party data via

  DMPs / CDPs

  for audience segmentation.
• Build retargeting pools, lookalike audiences, and custom affinity segments.
  

Optimization & Reporting

• Continuously monitor campaign performance, budget pacing, and KPI alignment.
  
• Implement

  data-driven optimizations

  using real-time dashboards and DSP insights.
• Prepare weekly/monthly performance reports with insights & recommendations.
  

Cross-functional Collaboration

• Work closely with creative, media planning, analytics, and tech teams.
  
• Ensure accurate pixel/tag implementation (Floodlight, UTM, tracking).
  
• Coordinate with platform partners (DV360, TTD, Amazon DSP) for best practices and beta tests.
  

Tech & Ad Operations

• Handle troubleshooting related to tagging, discrepancies, inventory quality, and data mismatch.
  
• Work with brand safety tools:

  IAS, MOAT, DoubleVerify

  .
• Stay updated on the programmatic ecosystem:

  retail media, identity resolution, CTV, privacy changes

  .

Leadership

• Manage, mentor, and guide junior programmatic specialists.
  
• Conduct training sessions on DSP capabilities and industry trends.
  

Required Skills

• 5+ years in hands-on

  programmatic media buying

  .
• 2+ years experience in

  team management or mentoring

  .
• Proficiency in

  DV360, TTD, Amazon DSP, MediaMath

  .
• Experience with

  IAS, MOAT, DV, Ad Verification, Brand Safety

  .
• Strong understanding of

  UTM tagging, Floodlight setup, tracking pixels

  .
• Good analytical and reporting skills using platform dashboards.
  
• Bachelors degree in Marketing / Advertising / Communication.