Digital Marketing- Programmatic

Modern Ballistic

6 - 9 years

12 - 20 Lacs

hyderabad pune

Posted:1 week ago| Platform:

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Skills Required

programmatic dsp ad trafficking media buying tdd programmatic campaign programmatic buying digital marketing display advertising

Work Mode

Hybrid

Job Type

Full Time

Job Description

Role & responsibilities:

6+ years experience in Programmatic with DV 360 , DSP, optimization, campaign management
Understand the way the current accounts and their campaigns are executed using various DSPs.
Understand how the current campaigns are being setup for various client accounts, come up with a checklist and requirement understanding document.
Establish Communication workflow to have seamless information flow between the Cybage team and stakeholders from client side.
Work towards the programmatic campaign set up, execution, management, optimization and performance reporting (actively monitor campaign KPIs via reporting) as per the assigned tickets.
Manage daily programmatic campaign in DSP (Xandr, DV360, etc.) including internal questions regarding tracking and status of various campaigns
Manage insertion orders, campaign materials and all relevant campaign documentation in preparation for campaign launch
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Take complete ownership of analysis of data to identify trends and opportunities, quickly drive changes and enhancements

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