Job Title: Digital Marketing Manager

Job Title: Digital Marketing Manager

Location

Working Days

Department

Job Summary

We are seeking a results-driven Digital Marketing Manager with a strong background in website management to lead our digital marketing strategies and online presence. The ideal candidate will combine expertise in digital marketing channels with hands-on experience in website development, optimization, and analytics. This role involves planning, implementing, and managing campaigns that enhance brand visibility, drive traffic, and generate leads, while ensuring our website is optimized for user experience, SEO, and performance.

Key Responsibilities

Strategy Development:

• Design and execute comprehensive digital marketing strategies aligned with business objectives.
• Identify target audiences and develop tailored campaigns.

Campaign Management:

• Manage end-to-end digital campaigns across channels like SEO, SEM, social media, email, and display advertising.
• Oversee content marketing initiatives to ensure consistent brand messaging.

Analytics & Reporting:

• Monitor and analyze key performance metrics to evaluate campaign success.
• Prepare detailed reports and provide actionable insights to improve performance.

Budget Management:

• Allocate and manage digital marketing budgets efficiently.
• Track spending and ROI for all campaigns.

Team Collaboration:

• Collaborate with cross-functional teams, including content creators, designers, and developers.
• Coordinate with external agencies and vendors when required.

Market Trends:

• Stay updated on industry trends, emerging technologies, and competitor activities.
• Recommend innovative approaches to enhance digital presence.

Qualifications:

Educational Background:

• Bachelors/Masters degree in Marketing, Digital Media, Computer Science, or a related field.
• Certifications in Google Analytics, Google Ads, HubSpot, or similar platforms are a plus.

Experience

• 6+ years of experience in digital marketing, with a knowledge of website management.
• Proven track record of managing successful marketing campaigns and driving measurable results.

Skills

• Strong understanding of SEO, PPC, social media marketing, and email marketing.
• Excellent analytical skills with a data-driven approach to decision-making.
• Strong communication, persuasive abilities, and exceptional presentation skills are essential for effectively conveying ideas, influencing decisions, and engaging diverse audiences.
• Up-to-date with the latest trends and best practices in digital marketing and website management.