Digital Marketing Manager (WFO)

Job Description

We are seeking a Digital Marketing Specialist (Work from Office only) for our company. You should use the latest digital media strategies and tools for marketing purposes. Online marketing management would be the core duty of this job. You will be required to publish blogs, video logs, websites, articles, etc. You will work out towards promotions and advertise our company and our products. Responsibilities social media marketing - developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram. search engine optimization (SEO) - developing strategies to increase the number of visitors to a website by achieving high-ranking placements in search results. pay-per-click (PPC) campaigns - sponsored online advertising paid for by the business to appear alongside non-paid search results. mobile marketing - includes app-based, in-game, location-based and SMS marketing. affiliate marketing - where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies. As a digital marketer, you'll need to: create and upload copy and images for the organization's website write and dispatch email marketing campaigns provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI) research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums design website banners and assist with web visuals communicate with clients, affiliate networks and affiliate partners conduct keyword research and web statistics reporting contribute to social media engagement and brand awareness campaigns use web analytics software to monitor the performance of client websites and make recommendations for improvement contribute to company and industry blogs and manage e-communications assist with paid media, including liaising with digital advertising agencies develop and integrate content marketing strategies keep up to date with current digital trends manage the contact database and assist with lead-generation activities negotiate with media suppliers to achieve the best price for clients. Skills You'll need to have: strong verbal communication skills for articulating ideas to colleagues and clients excellent written communication skills for producing high-quality content attention to detail and accuracy the ability to work independently and flexibly the capacity to priorities and work across multiple projects the ability to work as part of a team organizational skills with the ability to deliver a high volume of quality work creative skills for contributing new and innovative ideas the ability to work well under pressure and meet deadlines networking and analytical skills knowledge of existing and emerging social media platforms excellent IT skills. Professional development You'll receive on-the-job training in the digital marketing tools used by the company. These vary but, for example, could include: Google Analytics and Facebook Insights, for web analytics reporting Adobe Creative Suite, for online banner design Google Ads, for pay-per-click campaigns Mailchimp, for email marketing. Job Types: Full-time, Permanent Pay: Up to ₹30,000.00 per month Benefits: Cell phone reimbursement Health insurance Provident Fund Work from home Schedule: Weekend availability Supplemental Pay: Overtime pay Work Location: In person