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Digital Marketing Manager

Digital Marketing Manager

VSSR Consulting

2 - 31 years

4 - 6 Lacs

tk layout mysore/mysuru

Posted:4 months ago| Platform: Apna logo

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Skills Required

marketing strategy strategies seo leadership content ai integration efficiency automate data video visual graphics editing analysis design plugins crm tracking analytics automation ads testing optimization cms java

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities· Strategy & Execution: Develop and implement digital marketing strategies aligned with business goals. · SEO Leadership: Lead SEO efforts—on-page, off-page, and technical SEO to increase organic visibility. · Content & Creative: Create and oversee engaging digital content and creatives using AI-based platforms. · AI Integration: Actively use and explore AI tools to improve campaign efficiency, automate processes, and scale output. · Lead Generation: Plan and execute lead generation campaigns using digital channels, data insights, and AI tools. · Video & Visual Marketing: Create and manage short-form video content, reels, and motion graphics with AI/video editing tools. · Team Handling: Initially work independently, and progressively lead a digital marketing team as the department grows. Must-Have Skills· Proven experience in SEO (must be an expert level). · Proficiency with AI tools for: o SEO analysis (e.g., Surfer SEO, Clearscope, etc.) o Content creation (e.g., Jasper, Copy.ai, ChatGPT, etc.) o Design (e.g., Canva with AI, Adobe tools with AI plugins) o Video editing (e.g., Pictory, Descript, or similar) o Lead generation (AI CRM tools, automated workflows, etc.) · Strong analytical skills and performance tracking via tools like Google Analytics, Search Console, etc. · Ability to work independently and scale up a high-performing team. Good to Have· Experience with email automation, CRM systems, and paid ads (Google/Facebook/LinkedIn). · Understanding of A/B testing and conversion optimization. · Knowledge of website CMS platforms like HTMlL JAVA.

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Digital Marketing Manager