Digital Marketing Manager

Department:

Location:

Experience Required:

Rama University is one of the premier educational institutions, offering a diverse range of undergraduate, postgraduate, and doctoral programs across multiple disciplines. With a commitment to academic excellence and holistic student development, Rama University is rapidly growing and seeks dynamic professionals to join its mission.

Key Responsibilities

• Strategic Planning & Leadership

• Develop and execute comprehensive digital marketing strategies aimed at increasing student admissions and university brand visibility.
• Lead, mentor, and manage the digital marketing team to ensure alignment with institutional goals.
• Collaborate with the admissions and academic teams to understand enrollment targets and market trends.

• Digital Campaign Management

• Plan and manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.) focused on lead generation and conversion.
• Optimize landing pages and marketing funnels to improve lead quality and conversion rates.

Conduct A/B testing to improve campaign performance and ROI.

• Lead Generation & Revenue Growth

• Design and implement digital lead generation strategies to meet or exceed student enrollment targets.
• Track, analyze, and report on key performance indicators (KPIs) and adjust strategies to maximize return on investment (ROI).
• Work with CRM and marketing automation tools to nurture leads through the funnel.

• Content & SEO

• Oversee the creation of engaging and SEO-optimized content across digital platforms, including the university website, blogs, social media, and email marketing.
• Coordinate with internal stakeholders for timely and relevant content dissemination.

• Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics, Google Tag Manager, SEMrush, and others.
• Prepare and present detailed reports on marketing metrics, lead performance, and conversion rates to senior management.

Preferred Qualifications

• MBA/PGDM in Marketing, Digital Marketing, or related fields.
• Candidates willing to

  relocate to Kanpur

  will be given

  high preference

  .
• Experience with education-specific CRMs like LeadSquared, Salesforce (Education Cloud), etc.

garima.hr@ramauniversity.ac.in.