Digital Marketing Manager

Job Role: Digital Marketing Manager

Job Location: Salt Lake, Sector V, Kolkata (On-site)

Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Digital Marketing Manager Requirements:

• Bachelor’s degree in marketing or relevant field.
• A minimum of 3-5 years experience in a digital marketing manager position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Experienced coordinating with overseas client
• Up-to-date on the latest trends and technologies in digital marketing

*Only Kolkata-based candidates are preferred*

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Application Question(s):

• How many years of managerial experience do you have?

Experience:

• Digital marketing: 5 years (Required)

Location:

• Kolkata, West Bengal (Required)

Work Location: In person

Application Deadline: 31/07/2025
Expected Start Date: 01/08/2025