Digital Marketing Manager

Job Title: Digital Marketing Manager – Medspa Industry

Location: [Hybrid – Remote+ on site]
Job Type: Full-time
Reports To: Marketing Director / CEO

Job Summary:

As the Digital Marketing Manager, you will lead the planning, execution, and optimization of our online marketing efforts. You’ll be responsible for creating engaging creatives using tools like Canva, testing and refining ad strategies, and staying on top of trends and what’s currently converting in the medspa and aesthetics space. Your goal: get leads, increase bookings, and boost brand visibility.

Key Responsibilities:

• Develop and implement digital marketing strategies to drive traffic and conversions across paid channels.
• Design and create ad creatives (static, video, carousel, etc.) using Canva or similar tools—no professional design software required.
• Launch, manage, and optimize paid ad campaigns (primarily Meta Ads) tailored to the medspa niche.
• Continuously A/B test creatives, copy, landing pages, and audience targeting to improve ROAS and engagement.
• Monitor campaign performance using tools like Meta Ads Manager, and others; adjust strategies as needed.
• Keep a pulse on industry trends, competitor campaigns, algorithm updates, and what’s working in beauty and medspa digital marketing.
• Generate monthly performance reports and insights with actionable recommendations.

Requirements:

• 2+ years of experience in digital marketing, preferably in the beauty, aesthetics, or wellness space.
• Strong knowledge of Meta (Facebook & Instagram) Ads platforms.
• Comfortable using Canva or similar tools to produce visually appealing content quickly.
• Proven track record of optimizing campaigns for performance.
• Ability to interpret data and make data-driven decisions.
• Up-to-date with digital trends, social media algorithms, and ad platform updates.
• Strong communication and project management skills.
• Passionate about aesthetics, beauty, wellness, and helping people feel confident.
• May be required to work for a few hours as per US time (not everyday, some days out of the month)

What We Offer:

• Competitive salary + performance-based yearly bonuses
• Flexible working environment
• Opportunity to be part of a growing, beauty-forward marketing agency

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Application Question(s):

• Rate yourself out of 10 in terms of reels or video editing skills
• Are you better at facebook ads or google ads?

Experience:

• Facebook Advertising: 2 years (Required)

Language:

• English (Required)

Shift availability:

• Night Shift (Preferred)

Work Location: In person

Application Deadline: 04/05/2025
Expected Start Date: 22/07/2025