Digital Marketing Manager in Gurgaon (Hybrid)

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms.
• Develop and implement strategies to drive free and paid consultations.
• Manage campaign budgets efficiently, ensuring maximum ROI and low CAC.
• Analyze campaign performance and prepare weekly/monthly reports with actionable insights.
• Work closely with the creative team to develop ad copies, visuals, and landing pages.
• Leverage data analytics tools (e.g., Google Analytics, Meta Ads Manager) to monitor and improve campaign performance.
• Collaborate with cross-functional teams (product, sales, content) to align campaigns with business objectives.
• Stay updated with latest digital marketing trends, platform updates, and competitor strategies.
  

Skill Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 1+ years of hands-on experience in performance marketing (healthtech, D2C, or consumer services preferred).
• Strong understanding of conversion funnels, CAC, ROAS, and retention metrics.
• Proven ability to scale campaigns and optimize campaigns for ROI. Experience with ₹5-10 Lac Budget per month ad accounts is a plus
• Familiarity with analytics and attribution tools (Firebase, GA4, AppsFlyer).
• Strong analytical mindset and experience in data-driven decision-making and Problem Solving.
• Knowledge of SEO, SEM, and conversion rate optimization is a plus.
• Excellent communication and collaboration skills.
• Passion for Ayurveda, health, and digital growth
  

Good To Have

• Ad Platforms: Meta, Google Ads, YouTube
• Analytics: GA4, AppsFlyer
• Automation: CleverTap, Kwik Engage (WhatsApp)
• CRO Tools: Hotjar, Tag Manager